Presidential Donuts!

15 01 2009

Donut lovers will have two ways to celebrate Inauguration Day on Tuesday: a new flavor at Dunkin’ Donuts (multiple DC locations) and an outright freebie at Krispy Kreme (located in Dupont Circle)Dunkin’–which last week launched a $100-million campaign with the theme “You Kin’ Do It”–is offering a new “Stars & Stripes” frosted donut featuring red, white and blue star-shaped sprinkles.

The donut will sell for 89 cents between Saturday and Tuesday.

In Washington, D.C. and other selected markets, customers who buy a medium hot coffee or hot chocolate at participating stores can purchase the special donut for 44 cents, in honor of the 44th president.

Meanwhile, over at Krispy Kreme, the first one’s on the house. Participating Krispy dealers are actually offering one free donut of choice per customer, no purchase required, on Inauguration Day.

Will the freebie gamble pay off in other purchases and some new ongoing customers? Stay tuned for the next quarter’s financials.

Story by Karlene Lukovitz, Media Post News/Marketing Daily

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